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發表於 2022-4-6 14:17:21
Simple models, Yperform, which has a professional country email list team of recognized talent and extensive experience, will be structured into three main areas, "business intelligence", headed by the mathematician Alfonso Salafranca, from BBVA and with 12 years of work in modeling and data analysis; that of "Media Intelligence", directed by Óscar Herraiz, from Zenithmedia and Ymedia, an agency in which he has been director of customer country email list service since its foundation and that of "Conversion Intelligence", which will deal with SEM and SEO. Jaime López-Francos, general director of Ymedia, which is the reference partner of this new company, stated that Yperform is based on a concept that in his opinion makes it "a safe bet", since it links its income to results of clients' business, "does not offer to manage campaigns but to improve sales".
The privacy of online consumers is an increasingly important country email list issue for users, politicians and companies alike. A situation that has led agencies to teach their clients how to engage with consumers through new media, but always within the limits of what is ethical and legal. As Paul Gunning, Global country email list of Tribal DDB Worldwide , states, privacy is a very important topic. “There are benefits to collecting data; we know it creates better experiences and we know it creates an environment for better advertising. But we also know that there is a line and that there are abuses that can occur and erode public trust," Gunning told DMNews .
Given the importance that is being given to the privacy of consumers on the country email list Internet, which has already reached the congresses of various countries in the form of legislative projects, the agencies are beginning to assume the role of advisers, clarifying to their clients which it's what data they country email list collect, what kind of interactions are acceptable, or what campaigns might be at risk of going too far. According to Gunning, a job that consists of “ defining the line for our clients, and keeping them two steps behind ”. For Grace Liau, vice president at VivaKi , the ramifications of a possible error in consumer privacy, especially in the face of the growing offer of digital advertising formats, has led agencies to be more attentive to offering legal advice and, also, to educate themselves.
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